Tuesday, January 5, 2015 – 01:00 p.m.

It’s January 2016, and it’s still Donald Trump firmly in command.

Two new sets of polling data have Businessman Trump still readily in command of the race for the republican nomination for president.

The latest NBC/Survey Monkey online poll has Trump at 35%, followed by Texas U.S. Senator Ted Cruz (18%), and Florida U.S. Senator Marco Rubio (13%).

I won’t bother to name the remainder of the mostly irrelevant twelve-candidate field.

The latest Reuters/ORC 5-Day rolling tracking poll has Trump at 41.7%, followed by Cruz (13.7%), followed by Retired Pediatric Neurosurgeon Ben Carson (10.3%). The poll also has Rubio in fourth (8.2%), followed by Former Florida Governor Jeb Bush (8.2%)

In the Reuters poll, Trump’s poll numbers have notched upward to his highest readings to date.

Record crowds in Mississippi and Massachusetts have floored pundits and observers and have intensified the perceived panic within the GOP establishment. Even Republican National Committee Chair Reince Preibus won’t rule out the possibility of Trump winning the presidency.

It cannot even be disputed that Trump consumed all of the media campaign oxygen over the holiday period, leaving other contenders fighting for air time.

On Monday, Trump launched a $2 million per week television ad blitz in Iowa, New Hampshire and South Carlina. A spending rate unmatched by any candidate, and one that is being funded by Trump personally.

Expect other candidates to slide as immigration, national security and now gun control continue to dominate the dialogue

Expect Trump’s numbers to climb heading toward the Iowa Caucus on February 1.