San Bernardino Seal

By IE Business Daily
April 18, 2015

San Bernardino is leaning towards putting one person in charge of its communications efforts rather than hire a public relations firm to serve in that capacity, according to a well-placed source.

The city, which is currently debating how it can best present itself to the public, accepted bids in October from seven public relations firms, several of which are based in the Inland Empire.

However, city officials now favor making an individual hire, and one applicant reportedly has emerged as the frontrunner to fill the position: Monica Lagos, currently a senior account executive with Westbound Communications, according to a city council member who spoke on condition of anonymity.

Lagos once worked with the city as a volunteer in its community development department and built a solid reputation while there, the councilman stated.

Neither Lagos nor officials with Orange County-based Westbound Communications returned telephone calls today seeking comment.

Lagos’ LinkedIn page reports that she has been a senior account executive with the marketing and advertising firm for seven months. Before that she held various sales and marketing positions, including an account executive in charge of multicultural sales and marketing with National Cable Communications and Coordinator of Affiliate Marketing with E! Entertainment Television.

To read entire story, click here.