Newspaper boxes outside the Orange County Register in Santa Ana. (Don Bartletti / Los Angeles Times)
By Andrew Khouri
November 14, 2014
The Orange County Register is now asking its reporters and other staff members to deliver papers.
Amid continued problems with newspaper deliveries, the paper is offering employees up to $150 in Visa gift cards to deliver hundreds of newspapers on Sundays and Thanksgiving, according to a sign-up form contained in an email to employees Thursday.
The effort is part is the Register’s “We Care” campaign, launched after a switch in carriers left thousands of papers undelivered. Previously, the Register asked staffers to make customer service calls to those affected.
The unusual requests signal that problems persist since the Register switched from Los Angeles Times distributors to new carriers in early October.
“Employees ranging from the pressroom to the newsroom have stepped up to help by personally calling subscribers and helping to deliver papers on our biggest circulation days,” Register interim publisher Richard Mirman said in a statement. “Our goal is to ensure that all our customers receive their paper consistently and on time. It is important that our customers know that we care and we are working hard to address our issues.”
To read entire story, click here.