Ontario International Airport
IE Business Daily
June 28, 2014
Walt Disney had an irrepressible imagination that led him to dream big, create his own animation studio, and ultimately design and build the world’s preeminent theme park’s. Long after his passing, his vision continues to entertain billions of people, young and old. Even Michael Eisner’s leadership could not long stifle the Disney tradition.
Oh for just a little of that imagination and hard business sense in San Bernardino. San Bernardino International Airport certainly has imagination. The wishful idea that you can build a successful passenger airport in the midst of multiple competing air fields within just a few minutes of each other certainly is imaginative. So are Fairy Godmothers.
Recently, the leadership at SBIA announced efforts to attract general aviation business from Van Nuys Airport. Touting lower cost landing fees, hangar rentals and other pricing points that could make San Bernardino attractive for general aviation needs, our intrepid duo of San Bernardino Mayor Carey Davis and Loma Linda Councilman Ovi Popescu intend to attract would be tenants away from Los Angeles to the desert of San Bernardino.
Walt Disney built Disneyland in what was then the middle-of-nowhere Orange County. What he built, was a destination, a place people wanted to go to, an experience. An airport is not a destination, but a means to get to a destination. Van Nuys Airport is a facility with destinations. Unless you are a bankruptcy attorney, San Bernardino is NOT a destination. Few people with their own aircraft live in or near San Bernardino. To make matters more difficult, Ontario International Airport has a very successful Fixed Base Operator in Guardian Jet Center.
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