The latest on California politics and government
September 19, 2013
Bloggers and others who are paid to post political messages online are subject to new disclosure rules under regulations the Fair Political Practices Commission approved Thursday.
Campaign committees will now have to report who they pay to post “favorable or unfavorable” content on blogs, social media or online videos on their campaign finance statements, and report the name of the website where the content appears.
“The purpose overall is to let the public know that they can go compare what the campaign is paying for to what is showing up online,” said FPPC attorney Heather Rowan.
“I think that’s going to help people see through a lot of these names and/or alert them that there’s maybe something they should look at, or take with a grain of salt,” she said.
Another FPPC lawyer, Zackery Morazzini, said the new reports would help the public discern between genuine opinions and campaign material.
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