By Brian Sumers, Staff Writer
Posted: 05/04/2013 01:13:27 PM PDT
Updated: 05/04/2013 05:28:25 PM PDT
Hoping to jump-start business at L.A./Ontario International, airport executives would provide hefty financial incentives to airlines offering new flights beginning this summer under a plan to be considered Tuesday.
According to the terms of the two proposals released Friday, airlines starting new daily service from Ontario could receive up to $150,000 in marketing funds, which would be used on things like television and radio ads, as well as billboards and promotional events.
Given as matching funds, the financial assistance would require airlines to spend considerable money on their own to market new service. Airlines offering seasonal or less-than-daily service would have access to proportional marketing funds.
Airlines also would be eligible for terminal rental and landing fee incentives, according to the second proposal. That program, also meant for new routes, would waive some airline fees for a one-year period, board reports show. The program would last for two years. From the board report, however, it appears no source of funding for the fee incentive has been identified.
The two incentive proposals come as the number of passengers using the airport continues to fall and many politicians call on the city of Los Angeles to drop its management of the Ontario airport. The newly formed Ontario International Airport Authority is seeking to gain control of the airport, but, so far, it and Los Angeles World Airports have been unable to come to an agreement. Negotiations between the two sides are reportedly contentious. The sides could, at some point, find themselves tied up in litigation.
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