By Lisa Vorderbrueggen
Thursday, October 14th, 2010 at 6:17 pm in campaign finance.

The authors of those so-called “issue pieces” that everyone knows are intended to influence the outcome of a campaign must now disclose their names and their donors, the Fair Political Practices Commission decided today.

Under the old rules, as long as a mailer didn’t use the magic words, “vote for,” “vote against” or “elect,” the authors didn’t have to tell the voters who paid for it.

That’s all changed now. Here’s what the Fair Political Practices Commission had to say about its vote today:

FPPC Shines Light on “Thinly Veiled” Campaign Speech Commission’s decision paves way for increased disclosure

The Fair Political Practices Commission, California’s campaign finance watchdog, today adopted a new rule requiring groups that send out campaign messages “expressly advocating” for the election or defeat of a candidate or ballot measure, to disclose who paid for the message—even in instances where those messages do not contain so-called “magic words,” which has been the legal threshold for such disclosure in the past.

The Commission’s approved changes will make it easier for Californians to determine who paid for these types of campaign messages. Previously, disclosure was only required when a campaign communication contained specific words or phrases, such as “vote for,” “oppose,” “elect,” etc.

The Commission will now also require disclosure when a message is crafted without them, but is “susceptible of no reasonable interpretation, other than as an appeal to vote for or against a specific candidate or measure.”

“This is a great day for Californians,” said FPPC Chairman Dan Schnur. “The Commission has adopted what is likely the first statewide rule of its type in the nation. By forcing the disclosure of those who truly attempt to influence the outcome of an election, we have put an end to the most egregious of campaign tactics. Now, when groups try to stay in the shadows by sending out carefully crafted campaign messages in the days and months before an election that are nothing more than thinly veiled attempts to sway the electorate, the public will know who is behind them.”

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