By JOHN HOWARD
Californians’ reliance on TV for their political news is declining, while an increasing number of people are using the Internet for political coverage, according to a report from the Public Policy Institute of California.
In 2007, nearly half of Californians — some 47 percent — relied on television for political coverage; today, it is 38 percent. Of those who go to television, nearly half rely on cable TV, according to the PPIC report, which included the findings of earlier statewide surveys.
During 2007, overall about 17 percent of Californians used the Internet for political news. That level has increased steadily over the past seven years, and today it has more than doubled to 32 percent. In 2000, only 6 percent relied on the Internet for political coverage.
Meanwhile, reliance on newspapers has dropped from about 15 percent four years ago to about 10 percent today, while the use of radio for political coverage also has dipped, from 12 percent seven years ago to 9 percent today.
Viewership of network television has remained relatively steady, from 25 percent in 2007, 23 percent in 2010 and 21 percent today. Twenty-seven percent of Californians report watching local television news.
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