Money

Seema Mehta, Phil Willon
June 6, 2014

GOP gubernatorial candidate Neel Kashkari, who struggled to raise money in his primary bid, said Friday he would need to raise at least $20 million to compete with Gov. Jerry Brown in the fall.

“It’s going to cost a lot. We’re going to have to raise tens of millions of dollars, would be my guess, to really compete with Jerry Brown,” Kashkari said on CNBC.

Brown, the Democratic incumbent, has raised $21 million in his bid for an unprecedented fourth term.

In the primary, Kashkari, a first-time candidate, initially said he hoped to raise as much as $10 million and did not plan to put any of his own wealth into his run. He ended up raising $2.1 million and putting $2 million of his money into his primary effort, funds that were spent on television ads and mailers that many credit for his victory Tuesday over Assemblyman Tim Donnelly (R-Twin Peaks) for a spot on the November ballot.

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