Bloomberg-Businessweek

Health Care

By Kristen Hinman
September 05, 2013

The new Obamacare insurance marketplaces open for business in 26 days. Today the Kaiser Family Foundation is out with the first broad study (pdf) showing exactly what the millions of uninsured Americans who are about to go shopping for health plans can expect to pay for individual coverage. The big takeaway: These aren’t prices that will break the bank.

“For the most part insurers seem to find this market attractive and they’re pricing accordingly,” Larry Levitt, a senior vice president at Kaiser, told Bloomberg News’s Alex Wayne. (In a separate study of 10 states, Alex also reports, the Rand Corp. found that fears of skyrocketing premiums have been overblown. “Our analysis found no widespread trend toward sharply higher prices in the individual market,” Christine Eibner, a Rand senior economist, said in a statement with the report.)

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