San Bernardino International Airport officials seek a study to market the airport property to non-commercial-aviation businesses at the airport. (LaFonzo Carter/ Staff Photographer)

By Joe Nelson
joe.nelson@ @SBCountyNow on Twitter
Posted: 04/25/2013 07:28:25 PM PDT

The San Bernardino International Airport Authority has authorized a request for qualifications from companies interested in providing marketing services to the airport.

In its efforts to achieve maximum utilization and exposure for the airport, the Airport Authority is commissioning a broad marketing study to examine all the services and facilities available at the airport that can help it generate revenue.

For years, the Airport Authority has been making every effort to convert the former Norton Air Force Base into a bustling commercial passenger airport, but has so far been unsuccessful in drawing a major airline despite a multi-million-dollar renovated passenger terminal and reinforced runway.

In March, the airport commissioned Wisconsin-based Mead & Hunt to evaluate data relating to commercial airline operating costs and passenger demand.

On Wednesday, the airport board approved the request for qualifications from other companies for an analysis of the non-commercial airline business element at the airport.

“Mead and Hunt is specifically focused on evaluating data that relates to the possibilities of getting commercial passenger service. The marketing study that we approved yesterday is an effort to create a marketing program for all aspects of the airport,” said A.J. Wilson, the airport’s interim executive director.

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