By Ryan Hagen
ryan.hagen@ @sbcitynow on Twitter
Posted: 04/24/2013 06:55:45 PM PDT

SAN BERNARDINO — A second outsider to City Hall announced his candidacy for mayor on Wednesday, one with two mayoral campaigns already under his belt.

Rick Avila, a general contractor, finished far back in the field when he ran for mayor in 2005 and 2009. This time around, he says his focus on bringing in business to revitalize San Bernardino makes him the strongest candidate.

“We’ve got to show business the red carpet, not red flags,” Avila told a small crowd of supporters in front of the city’s Martin Luther King Jr. statue.

In a separate interview Wednesday, Avila said that as mayor he would line up commitments from a few large businesses, then lower the sales tax and utility use tax to make the city more attractive. As other examples, he said the city’s planning processes should be expedited and inspectors should be available on-site.

Although Avila said he would trim some perceived administrative fat – “I’d get rid of anyone with ‘assistant’ before their title,” he said – he said many of the politically difficult decisions the city’s making could be avoided if a large tax base was brought in.

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