Neil Nisperos, Staff Writer
Posted: 11/25/2012 06:13:06 AM PST
Updated: 11/25/2012 05:35:44 PM PST

RANCHO CUCAMONGA – Voters elected to change the makeup of their City Council with the addition of advertising executive Marc Steinorth.

Steinorth is scheduled to be sworn on Dec. 5, along with incumbent Sam Spagnolo, who earned 21 percent of the vote.

Since winning a seat on council on Nov. 7 with 26 percent of the vote, Steinorth has already been invited to participate in briefings and meetings with city officials.

While his colleagues on the dais have spent years on the council dealing with city matters, Steinorth said he’s currently engaged in closing his learning curve, meeting with city officials and department representatives in order to acclimate himself to the job.

Steinorth said it’s important for him to not rock the boat with other city officials and learn as much as he can. A priority for Steinorth is to continue work to bring more business to the city.

“Right now, I don’t want to come out and be a particular whipping boy,” he said. “I’m a business person. The biggest focus the city needs to be concerned with is making sure we can continue and generate the quality of city we’ve all become accustomed to and the find the best way to look at empty spaces, fill-in spaces, and start looking at what technologies or sectors of industry we feel would be beneficial for Rancho, a comprehensive marketing plan for those businesses, and being able to fill empty buildings.”

Steinorth said Rancho Cucamonga’s existing infrastructure is well suited to welcoming businesses related to the growing technology and biotechnology sectors of the economy.

“I think bio tech is fantastic,” Steinorth said. “We have some tremendous businesses in Rancho. We need to figure out how to work with them and bring some partner businesses to the city. The ultimate goal for us is to have enough well-paying jobs and strong businesses in our city that our children are being educated in right now. We have a great amount of nearby colleges, so graduates can afford to live in Rancho Cucamonga.”

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