On politics in the Golden State
October 10, 2012 | 3:49 pm

Backers of Gov. Jerry Brown’s tax hike plan are turning up the pressure on proponents of a rival measure to change their political advertising.

The campaign pushing Proposition 30, Brown’s plan to temporarily hike upper income and sales taxes, issued a pair of statements Wednesday urging the Proposition 38 campaign to change its tone.

The Yes on 38 campaign, bankrolled by Pasadena civil rights attorney Molly Munger, began airing new ads this week criticizing the governor’s proposal, and saying ads promoting Brown’s plan are misleading.

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