Monday, July 12, 2010
BY Larry Gerston Ph.D. // 2 hours ago
Meg, Money and Technology
Much has been made about the $91 million Meg Whitman has spent on her gubernatorial campaign. As expected, the largest portion of the money has gone to those slick, expensive television campaign ads. They have served her well, first in introducing her to Californians, and second in terms of branding her candidacy.
But beyond the use of her funds for commercials, Whitman has treated her campaign like an investment. To that end, she has purchased the latest technological tools available to assist her campaign effort–purchases that may prove invaluable by November 2nd.