Meg Whitman Steve Poizner
Whitman and Poizner are spending vast sums buying up airtime around the state, but it’s unclear whether the strategy is winning new votes or turning voters off.
By Seema Mehta, Los Angeles Times
May 31, 2010
With election day little more than a week away, the two major Republican gubernatorial candidates are blanketing the airwaves with television advertising, each slashing the other as too liberal in an appeal to the party’s conservative primary voters.
Television has always been the path to voters in California, but the twist this year is the ads’ wall-to-wall frequency, a clear demonstration of the vast personal wealth that the candidates have been tapping into as they seek to become the state’s next Republican nominee for governor.
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