One observation is becoming increasingly clear on the republican side of the California Governor’s race.

Insurance Commissioner Steve Poizner needs to bow out.

There has been countless times in the past where ego has led to the needless waste of millions of campaign dollars in a futile attempt at overcoming poor odds. This is one of those times.

The battle lines have already formed between former EBay CEO Meg Whitman and Attorney General Jerry Brown, who will likely be the democratic nominee.

Whitman has been spending big money to elevate her name identification and it’s working. The runner-up republican candidate Poizner is starting to be ignored, and calls for him to drop out of the race are increasing.

Poizner spending more of his own money isn’t going to do anything.

When you call a press conference to bash your opponent, but the media thinks you’re about to announce you’re dropping out of the race, it’s a bad sign.

This happened to Poizner a couple weeks ago.

I’ve met Steve Poizner. I found him to be intelligent, articulate and personable.

He just hasn’t resonated with republican voters.