Attorney General Jerry Brown

Jan 27

It’s been an open secret* for weeks that Jerry Brown planned to hire longtime aide and Brown family retainer Steve Glazer to run his campaign for governor.

With the MSM now trumpeting this “news” to the skies, it seems like a good time to explain what it actually means.

Brown’s political operation quietly moved out of Jerry’s Oakland loft a couple of months ago, into about 5,000 square feet of warehouse space about a mile and a half away. That relocation, coupled with the confirmation of Glazers’ status, means his campaign is finally, if fitfully, under way.

Characteristically, it will not be a typical campaign operation: while Meg Whitman has hired hordes of strategic consultants, Brown will have none.

Glazer, an Orinda city council member and former mayor, organized the student vote for Brown back in 1978; was deputy campaign manager for his 1982 Senate race; press secretary and consultant for Assemblyman Gray Davis (he created Davis’s famous missing-children milk carton campaign); did policy and press for Kathleen Brown’s 1994 general election campaign and has managed several statewide ballot measures. He’s also been a pilot fish for developers on half a dozen land-use projects.

All of which means Brown’s got a smart, experienced and trusted hand in place as his day-to-day manager — but doesn’t change the fact that Crusty and his very savvy wife, Anne Gust Brown, will function as their own general consultants.

Ads will likely be made by Joe Trippi and David Doak, two former media partners who have since gone their own ways. Trippi, whose clients have included John Edwards and Howard Dean, worked for Brown’s presidential campaigns and also did his media for the 2006 Attorney General’s race.

Doak, who did California media for the late Sen. Alan Cranston and for former Gov. Gray Davis, is essentially retired from the business, playing golf and poker, but eager to help Brown as a volunteer in collaboration with Trippi. We’ll know for sure when spending reports come out, but Calbuzz expects Trippi and Doak will get a fixed fee WAY below market rate for their media work — or no fee at all.

Sterling Clifford, who last worked as communications director for the Baltimore Police Department, looks to be the day-to-day press secretary. But don’t look for a communications director: Brown has always managed his own communications and it’s not likely there’ll be anyone on hand to teach old dog Crusty to bark on command.

Richard Maullin of the survey firm Fairbank, Maslin, Maullin, Metz are old friends from the Mesozoic Era so we expect him to manage polling and focus groups. But we also hear our old friend Paul Maslin is really interested in the race and we expect Brown will also rely on polling by labor groups and others who piggy-back questions for him on their surveys.

To read entire story, click here.